- Strategy & Planning
- Social media management
- Email marketing
- Paid advertising
- Print design
- Multi-language website maintenance & development
SERVICES
Severnvale Academy is a leading English language school for students aged 13-17 years old, based in the heart of Shropshire.
With a wide range of courses on offer in many languages and welcoming students from all of the world, we worked with Severnvale to provide clear and consistent messaging across their E-mail Marketing, Website and Social Media. We designed and developed their new annual brochures and co-ordinated their events calendar for their Summer residential course.
Our social media strategy for Severnvale Academy was designed to increase engagement and drive sign-ups from both students and agencies. Key to this was the visual presentation of testimonials and statistics, alongside a balance of images from co-hort activities.
As well as content creation for their social media channels, we wrote a number of longer-form blog posts, guides and ‘how to’s’, adding value to students’ experiences pre-, during and post-stay.
The Severnvale Academy website is presented in four language. We were responsible for creating and re-designing pages in line with the existing website, ensuring accessibility across the languages, using the client’s chosen CMS system.
An essential aspect of Severnvale’s marketing strategy was their email communication. We developed a number of drag-and-drop templates within their chosen ESP, and wrote and designed monthly emails sent to a range of audiences, with a number of focuses, from sales promotions to seasonal greetings.
We engaged Leanne and her team at Outwood to support the development of our brand, marketing materials and in-house expertise. The ability to quickly understand our values and translate these into new materials across different channels was impressive. We will look forward to working with Outwood on future projects.
Ed Browne
Severnvale Academy
