SERVICES

  • New business launch
  • Branding
  • Strategy & Planning
  • Proposition & Positioning
  • Paid advertising
  • Social media Management
  • Print design
  • Launch event strategy

Reflect | Reframe | Refresh provide a supportive environment for those going through divorce and separation. Based on the practice of Neuro-Linguistic Programming, the team provides a community of like-minded individuals access to experienced practitioners to help them work through emotional overload.

We were delighted to support Suki and Dot with the Brand Positioning and Brand Design of their new business. We worked with them to advertise their Launch Event in Birmingham and create the tools and graphics needed to drive sign up. We managed their Social Media in full and provided graphics for their Website Landing Page and E-mail Newsletters.

We were responsible for creating this brand from scratch, including naming the company (ensuring no conflicts with existing companies in the space), designing the logo and other brand elements, and deciding on the brand’s tone of voice. The divorce and separation community can, understandably, be a negative one at times, and we wanted to buck the trend with a fresh, positive brand to cut through the noise.

In preparation for the brand’s launch, we were responsible for a month-long social media campaign with a range of organic and paid social media. Our main target was to drive sign-ups for their launch event, which we sold out.

To accompany the digital campaign, we wrote, designed and printed a leaflet to be distributed at key locations across Birmingham City Centre, where we would likely pique the interest of potential clients.

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