SERVICES

  • Branding
  • Website design & development
  • Social media management
  • Email marketing
  • Events management
  • Paid advertising

Outwood Social is the sister company of Outwood Marketing. They organise a calendar of solo-friendly events across Shropshire, so members can spend more time having fun and building memories with new friends.

Their purpose is to inspire and encourage more people to connect with each other and their local community. As a registered SOCIAL ENTERPRISE, they are committed to supporting the social and environmental wellbeing of our members and the local area.

We’ve worked with them right from the beginning in 2021, and developed a brand creative that is both inviting and reassuring for members, whilst being informative and engaging.

HIGHLIGHTS

250

increase in follower numbers in first 10 days

4.2

average engagement rate
We designed and built their new website, adding bespoke functionality to create an events calendar with ticketing system, as well as a members’ portal and integrated e-commerce function, supported by a seamless automated email journey within their chosen ESP (Email Sending Platform).
We’ve created an automated newsletter programme throughout the customer journey, to help keep members up-to-date with new events and to provide reminders of upcoming bookings. All of our newsletters are designed and written from scratch, built and optimised to achieve maximum open and click through rates.

In the area, having a relevant and up-to-date social media presence is really important, and we’ve developed a bank of carousel, static and animated reels to help reach more people and build loyalty with the brand.

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