SERVICES

  • Strategy & Planning
  • Social media management
  • Email marketing
  • Trade marketing
  • Paid advertising
  • Print design
  • Website maintenance & development

Nestled in the heart of the Shropshire countryside, Salopian is one of the most recognised and awarded breweries in the UK with a reputation gained over a quarter of a century.

As one of the leading and most well loved brands in Shropshire, it was a pleasure to work with them to manage their Marketing function. From Marketing Strategy, Website updates, Social Media management and E-mail Marketing, we co-ordinated and delivered the overall plan and supported additional projects across the business.

We have managed the ongoing social media presence for the brewery, including ideas generation, content creation and driving community engagement.

Although a predominantly digital strategy, we have also developed a showcase print brochure aimed at a specific B2B trade audience, ensuring that we matched the brand’s tone of voice whilst positioning them as experts in their field amongst peers.

Alongside a strategy to improve and develop the company’s existing e-commerce site, we have also created an ongoing email marketing programme, including B2C customer emails with latest beer launches, special offers and discounts, plus news from the brewery.

A number of drag-and-drop templates were also created, allowing members of the internal team to create trade ecomms on an ad-hoc basis and ensuring brand consistency at all touch points.

GOT A QUESTION FOR US?

Contact us